Main menu


How to Boost Your Business With Google My 2023

It's no secret that businesses have been using Google My to gain more visibility and reach more customers, but do you know how it works?

How to Boost Your Business With Google My 2023

In this article, we'll be exploring the ins and outs of Google My and how it can help you boost your business.

We'll walk you through the registration process, teach you about optimizing it for searches, and share tips on how to get the most out of it.

You'll learn how to maximize your potential with Google My and become an expert in no time!

What Is Google My?

Google My is a powerful tool that can help you do just that. It's a free service offered by Google that allows businesses create their own, customized presence across Google products.

Google My helps businesses stay connected with customers on Google, with features like creating and managing their online profile, sharing updates on their business activity and products, and showcasing reviews from customers.

Plus, this service enables businesses to easily respond to customers’ inquiries directly from their profile page or via text message.

The service also provides businesses with vital analytics data about how customers find them, how they interact with them on Google products and what actions people take after viewing their profile page.

This information enables businesses to tailor their operations in line with customer preferences and optimize performance in key areas.

Essentially, Google My is the gateway for business owners to manage how they are seen and heard by the world – all in one place. So if you want to boost your business presence online, Google My is your go-to tool!

What Features Does Google My Offer?

Google My Business is an incredible tool to enhance your online presence and make it easier for customers to find you.

With GMB, you can manage your business information on Google Search, Maps and in Google-owned products like Assistant and Android.

So what types of features does GMB offer? 

There are several to choose from:

  • Online Presence - Get discovered online with automatically generated listings on major search engines, including Bing, Yahoo and DuckDuckGo. You can also upload photos of your business and keep customer reviews up to date.

  • Manage Profile - Utilize the GMB dashboard to easily manage contact info, hours of operation, service areas, menus and more.

  • Analytics - Monitor customer engagement with live insights into website visits, call conversions, message inquiries and more.

  • Insights - Get even deeper insights into customer needs through demographic data like age range and gender, as well as location-based data like device type or recent searches.

No matter if you’re a startup or established business, Google My Business is the perfect tool to help grow your reach and get customers engaged with your brand.

How to Set Up and Verify Your Google My Account?

Setting up Google My Business is simple and quick—all you need to do is use your existing Google account, provide some basic information about your business, select the services you offer, and set up a website if you don't already have one.

Sounds easy, right? It is! After setting up your account, Google will confirm that you are a legitimate business by sending a postcard with a code to the address listed in the account. Enter this code in the Verify section of your account to complete the setup.

What is it Benefits of Verifying Your Account?

Verifying your account offers a few major benefits for boosting your business:

  • You will appear on Google Maps, allowing potential customers to see where you are located and how far away they are from you.

  • You can display photos of your business location and products to further engage customers.

  • You can also include vital information including opening hours, contact details, and other important details users may need quickly.

  • Finally, verifying your business on Google brings more visibility to it (especially when combined with other SEO techniques) which can potentially help increase web traffic and conversions over time.

Best Practices for Setting Up Your Google My Profile!

Setting up your profile correctly on Google My Business is crucial. It's important to fill out all of the required information, including a profile and cover photo, a business description, store hours, contact information, and other features like menus and bookings.

To make sure your business looks its best on Google My Business. 

here are some of the best practices you should be following:

1-Choose High-Quality Images

Your profile photos should represent your brand accurately and visually. Upload photos that are high resolution for best results.

Make sure that the featured photo is clear and correctly sized so it will look good on both desktop and mobile devices.

2-Include Your Company’s Core Values

You want to showcase what sets your company apart from the competition, so take a few minutes to write up a paragraph or two about what makes your business special.

Doing this will help you stand out against other businesses in your industry that may have similar services or products as yours.

3-Use Keywords

Using keywords in titles and descriptions can help customers find you more easily when they're searching for businesses in your local area.

For example, if you're a plumber in Chicago, you'd want to include that geographic location in both titles and descriptions of your services. That way it will come up when someone searches "plumber Chicago."

Following these best practices will help ensure that your profile looks great on Google My Business page — and that customers can easily find you online.

Strategies for Optimizing Your Google My Profile

The fifth step in boosting your business with Google My is optimizing your profile.

An optimized profile means that potential customers can find you easily and quickly, so they won't have to go through tons of search results to get to your page. This is a great way to boost visibility and engagement!

Here are several strategies for optimizing your Google My profile:

1-Branding elements

Make sure you have a logo, company slogan and/or tagline that reflect the type of business you run.

You can also add visuals and artwork to make it more unique, as well as other elements like “keywords” and “tags” that make it easier for potential customers to find you.


Adding links from pertinent sources such as social media pages and official websites can help draw in more users, since they will be able to explore all the content associated with your business.

Plus, it gives you an opportunity to showcase any awards or accomplishments you may have achieved!


Invite current customers or clients who already love what you do to write reviews on Google My about their experiences with your business. 

This serves two purposes: (1) It will help build credibility for your business and (2) the keyword-rich content boosts SEO optimization so that potential customers can find your page more easily.

Top tips for getting benefit from Google My

It's easy to jump in and start making use of Google My Business. The key is to make sure you're setting yourself up for success.

The most important tips to benefit from the platform:

1-Complete your profile

Make sure your profile is filled out completely as this will help your business come up more often in local searches.

The more information you include, the better chance you have of being found.

Be sure to include things like your hours of operation, contact information, products, services, and more.

2-Use Keywords

Choose keywords that people may use when they search for businesses like yours. This will help them find you and will also give you a better ranking in Google’s search results.

Also consider using other terms related to what you do such as industry specific terms or even geographic locations if applicable.

3-Post Regularly

Post regularly on company page and update information when needed. This will show customers that your business is active and engaged with its customers and can also help boost your ranking in Google’s search results.

You should also consider responding promptly to customer reviews as this will show potential customers that they can trust doing business with you.

By taking advantage of the features available through Google My Business, you can boost the visibility of your business online and increase traffic to your website or store front –– it just takes a little bit of effort!


All in all, Google My Business is a great way to help your business gain visibility and attract customers.

By setting up a Google My Business account and providing comprehensive and accurate information, as well as optimizing your profile with images and customer reviews, you can ensure your business stands out in the search engine results and attracts customers.

Plus, with Google My Business you can access helpful insights into your business’s performance so you can make informed decisions on how to improve your online visibility.