The Advertising Alliance (also known as the Digital Advertising Alliance or DAA) is a self-regulatory organization that promotes responsible data collection and use practices in the digital advertising industry.
It is made up of various industry trade groups, including the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB).
The Advertising Alliance has developed a set of principles and guidelines for online behavioral advertising, which is the practice of collecting and using data about a person's online activities to deliver targeted advertisements to them.
What is the Advertising Alliance website?
These guidelines are designed to protect consumer privacy and give people greater control over how their data is used for advertising purposes.
The Advertising Alliance also provides tools and resources for consumers to learn about and manage their online privacy and advertising preferences, including the YourAdChoices program.
The most important features of the Advertising Alliance website
The DAA website is a resource for consumers, businesses, and industry professionals that provides information about the organization's principles, initiatives, and tools related to online privacy and advertising.
The Advertising Alliance website also includes a news section that provides updates on the organization's activities and industry developments related to privacy and online advertising. The website also lists events and webinars the DAA hosts or participates in.
Some of the key features of the DAA website include
1.Ad Choices Icon: The DAA's Ad Choices Icon is a small blue triangle that appears on many online advertisements.
When clicked, it provides information about the data collection and use practices of the company that served the ad.
The DAA website provides guidance for businesses on how to implement the Ad Choices Icon and links to the Ad Choices Opt-Out Tool, which allows users to opt out of interest-based advertising from participating companies
2.Self-Regulatory Principles: The DAA has developed a set of Self-Regulatory Principles for Online Behavioral Advertising (OBA) that outline responsible data collection and use practices for the digital advertising industry.
The principles cover issues such as notice and choice, data security, and data retention.
The DAA website provides information about the principles and how they apply to different types of companies and technologies.
3.Tools and Resources: The DAA website provides a range of tools and resources for consumers, businesses, and industry professionals.
For consumers, these include the Ad Choices Opt-Out Tool and resources on how to protect their online privacy.
For businesses, the DAA offers guidance on how to implement the Ad Choices Icon and comply with the Self-Regulatory Principles.
For industry professionals, the DAA provides educational materials and training programs on data privacy and advertising.
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